Before you start screaming ‘Everybody uses Google’, take a deep breath. As with anything, statistics are available about the marketshare of different search engines. In January 2013, Google was responsible for serving about 68 percent of all search results in the USA. Bing on the other hand, was responsible for almost 26 percent.
If you have a website, you’re probably focusing on Google. SEO is focused primarily to get high rankings within Google, and if you’re advertising – you are using Google AdWords.
If you look at the statistics, you can conclude that you’re possibly losing 26 out of every 100 visitors. Continue reading to find out how this can benefit you.Andre Woons